When we developed the TAB Wrapper Tornado orbital wrapping machine, our first customers were other metal fabrication companies that needed a better way to deliver their palletized metal parts and products – just like we did. Word of our clever pallet wrapper spread within the metalworking industry and orders began taking off. Then we started getting calls from resellers like material handling equipment distributors, manufacturer’s rep firms, and a variety of local dealers. At a time when everything seemed to be moving to e-commerce as direct to the end user, we wondered whether investing in reseller relationships made any sense.
Yet they kept calling, emailing – and selling.
Resellers Recommend TAB Wrapper Tornado for Stretch Wrapping
Today, a handful of top packaging machinery and material handling equipment resellers represent between 10% and 20% of our stretch wrapper sales at any given time by units or revenue. We appreciate these relationships because it streamlines and speeds the sales process and helps introduce the TAB Wrapper Tornado to companies in a wide range of industries that need our orbital stretch wrapper but would otherwise be very costly for us to approach.
Our distributor partners appreciate speed, too, like our fast lead times. We know distributors go through a significant amount of work to help a customer get to the point of recognizing there’s a problem in the packaging department, asking for a price quote, and then signing a purchase order. By the time the customer accepts there’s a problem, the bottleneck in pallet wrapping has probably become quite desperate and the need for our speedy machine has become immediate.
Our distributor partners feel great telling their customers that when they buy a new orbital stretch wrapping machine from us, we’ll deliver it in a few weeks depending on the model – not a year, not six months, not whenever the container ship arrives. We can often deliver some models in two weeks.
The Orbital Stretch Wrapper Made in USA
The key reason we can deliver a new orbital wrapping machine in a matter of weeks and feel confident when our distributors quote lead times in weeks is we design and manufacture every TAB Wrapper Tornado in our Reading, Pa. headquarters using durable, long-lasting, laser cut and fabricated parts that we design and manufacture in the same facility. Upwards of 90% of the parts used to build our pallet stretch wrappers are made in USA and we stock them in quantity to be sure we can meet tight delivery deadlines. We don’t have to wait for parts to show up to build your machine.
These Pallet Wrappers Are Easy to Install, Easy to Use
When the new TAB Wrapper Tornado arrives at the customer’s facility, it’s already tested and ready to plug in and operate. Nearly anyone on staff can handle the setup without specialized electrical or mechanical knowledge. There’s nothing for the distributor to do except celebrate the arrival. Anyone who drives a forklift can learn to use it and be comfortable wrapping pallet loads in stretch wrap within 20 minutes – again with zero distributor involvement needed.
Reliable Stretch Wrapper Helps Distributors Sleep at Night
As many of our customers have reported, the TAB Wrapper Tornado just works and works and keeps working, year after year. We designed our orbital wrapper with a streamlined, minimalist approach so there’s almost nothing really serious that can go wrong, and almost no reason for a distributor to get a call or text with a problem. There’s very little maintenance involved – nearly anyone working in the plant can check a few common wear parts and replace them when worn in a matter of minutes without any real downtime. Swapping out a dull cutting blade, for example, is the most common task.
Keeping the wrapping machine up and running is not only easy but it also requires zero distributor involvement. There just aren’t very many calls for technical service so no headaches. If anything more serious happens, TAB stocks spare parts in Pennsylvania and can often send them out within hours – plus there’s quite a solid warranty included with every orbital wrapper.
It’s also a comfort to know that you’re recommending a dependable wrapping machine that’s designed for safety and proven after many years in the field. Installing a TAB Wrapper Tornado typically reduces injuries and eliminates workers compensation claims from incidents caused by stretch wrapping pallets by hand.
Quality Machine by Family-Owned Manufacturer
We’re a family-owned and operated manufacturer so when distributors call they often get connected to one of the owners. This makes it quick and easy to talk candidly about contracts, payment terms, marketing support, and any expectations at the outset.
While direct to end user stretch wrapper sales continue to grow, our sales involving industrial distributors and other equipment resellers also continue to grow as the distributors operating today are proving their high level of service and dedication to their customers.
To setup a distributor reseller account, contact sales@tabwrapper.com or 610-921-0012.